The Usage of Video Marketing Is Increasing
Video marketing continues to be the most engaging kind of online content and any marketer or business owner who leverages it stays intelligently stays ahead of the competition.
The power of video marketing is undeniable. A study by Heinz Marketing found that 68 percent of organizations plan to increase their investment in 2020, and it’s no wonder why!
While all you need these days is a smartphone and an internet connection to create and share video content, you must be aware of the current trends and get video marketing right. To get the most out of your video investment, whether you’re a startup, a small business, a SAAS company, or a major corporation, we recommend creating a clear plan and strategy before you start shooting videos.
Video is the perfect medium for connecting brands with their target audience. It’s also an excellent way to market and sell products, as well as services!
It all begins by talking about types of popular marketing strategies that video can support, such as product-based campaigns like those where you’re actually bringing a product from the idea stage through production. Or direct outreach that helps to reach out directly toward specific individuals or groups within given markets who might find themselves interested specifically because we’ve come onto their radar via another avenue.
Video is the perfect medium to accomplish both product and content marketing goals in social media. It’s engaging, entertaining, accessible & easily digestible! Video also connects us through our emotions which helps drive recall rates up by 95%.
Here’s how to do it like a PRO!
- Create videos that resonate with your target audience. Give them a straightforward story by setting the right expectations.
- The average attention span is just 8.5 seconds, so quickly bringing your story to life instantly gathers interest.
- Plan the complete production timeline–from creative ideation to actual video distribution and stick to it.
- Optimize your content with clear CTA, such as
- Subscribe to your channel
- Follow/like your page
- Share with your friends
- Comment on the video
- Check out other content
Types of videos for your video marketing strategy
- Explainer
- Product Demonstration
- Company Culture
- Customer Testimonials
- Fireside Chat Series
- Mini documentaries
- Journey videos
- Employee portraits
Choosing the best partner to create compelling videos
The rising importance of video translates to developing consistent, high-quality video content, and if you need to create high-quality video at scale and maintain consistent output, the best option is simple – hire us.
Callidient Global puts proper metrics in place and works with you to create high-quality video content that holds viewer attention, brings in new customers, and drives crucial ROI on videos.
So contact us today to schedule a consultation and get started.
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