Sales enablement newsletter for a leading technology firm

To develop a successful sales enablement newsletter for a leading technology firm  

Project description     

The client is a leading technology firm that offers specialized technology services to small and large businesses. The client had state of the art expertise to offer however, there was a visible gap between the sales and the marketing team that had to be filled to ensure long-term survival.  

Problem Statement   

With an obvious vacuum between the sales and the marketing team, the roadblock was hard to miss. There was limited communication and missing alignment of sales goals between the two teams. The absence of a sales enablement plan was further evident because the sales team did not have the knowledge on the availability of latest marketing assets as well as industry reports and trends.  

Solution  

Team Callidient focused on aligning the goals of the teams to bring them on the same page. Our focus was to empower the sales team by using search and social metrics in a bid to educate, inspire, and empower them with frequent market updates and high-quality information. We launched sales enablement newsletter that allowed the client to collect, identify and research prospects, and assist them to prepare for sales related activity.  

Results  

The sales enablement tool worked to improve market effectiveness and increase sales by predicatively guiding sellers on what to know, say and do. 

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