Paid & social media promotion for a leading renewable energy company

To curate a creative social media promotion for a leading renewable energy company  

Project description     

The client is a leading service provider in technology backed solar power project development from concept to completion. Raw and work-focused, the company lacked marketing skills to penetrate deep into the market and explore unchartered territories.  

Problem Statement   

With very little marketing expertise or guidance, this energy company was banking heavily on word-of-mouth. Unfortunately, this did not produce enough sales leads. The challenge was to take the company right into the market where it was visible to people who mattered the most.  

Solution 

Every organization operates differently so we had to devise a strategy for real impact. Running a Facebook Ad is different than Twitter, so our strategy had to be unique as well. With well-thought about social media promotion plans, we embarked on a journey to build audiences, target specific users and retarget certain groups.  

 Results  

With expert and vigorous advertising, the client experienced better brand awareness and found its much deserving audience. The direct window of promotion led to drive leads, website traffic and sales. It was a win-win situation since the client witnessed greater results and ROI.