Market pulse newsletter of leading software firm

To assist a leading software firm find its target audience  

 Project description     

The client is a leading software firm that built corporate systems and supplied business intelligence for businesses across various industries. While the client successfully managed projects of all sizes, its major concern was how to stay visible and ahead in this high competition environment.  

 Problem Statement    

 The client had terrific software to sell but had no traffic to convert leads to sales.  

 Solution   

 We spent considerable time understanding the client’s cause of concern and realized that the software industry is extremely completely, and the client required expertise in marketing. Not addressing this key factor could result in unfavorable consequences. Keeping budget in mind, we shared and executed the idea of creating a pulse newsletter to communicate the company’s strengths and positive work culture to its stakeholders.  

 Results   

The outcome of our efforts was positively encouraging. We offered valuable and worthwhile information to the readers and this helped to convert readers into leads and leads into potential clients.