GTM strategy for a leading hyperlocal

To build a strong go-to-market strategy for a leading hyperlocal oriented around a well-defined community  

 Project description      

We were approached by a hyperlocal business that operated within a certain geographical area. With multiple products and services to offer and little knowledge of how to educate and reach its target audience, it looked like this new-generation model was only scratching the surface.  

 Problem Statement   

The company had to find differentiators to survive cut-throat competition with other well-established hyperlocals. Educating potential customers and gaining their trust to confidently make the client their first choice for products and services was the challenge presented to us.  

 Solution 

Team Callidient explored the business potential for the client, based on an analysis of nearby points of interest and other demographic and economic data. A strong go-to-market strategy was developed that led to an increase in brand recognition which boosted business. The strategy focused on the product and service to be offered and its particular business benefit for the intended target customers.  

 Results  

Our tactical action plan worked like a magic tool. The client is confident and has a deep understanding of what the market looks like now as well as a pretty good idea of where it’s going in the near future. The market strategy followed a well-thought of framework and is helping the client grow in a meaningful way.