2-D Animation product videos for leading IT industry

Customer Issue

Our long-term customer is one of the leading IT industry in India engaged to create a series of animated videos to advertise a range of their products. They needed product videos for internal and external marketing to provide information about the main features of each one. Product comparison films were also needed to highlight the differences and unique selling points of each type. To appeal to the specific target audience for the customer, we needed to ensure that the video was in keeping with their brand identity. They are known for bringing into play of quality in their advertising activities, so it was important that we incorporated this into the videos.

Our Solution

1.       Script

2.       Storyboard

3.       2-D Animation

4.       Motion Graphics

5.       Voiceover

6.       Stock Music

 

Solution framework

We build up 2D animation film to produce an informative series of product videos. Company brand identity was maintained throughout the videos by incorporating their style and injecting humour into the films. We travelled to client locations around India to attend the live demos to understand the products and then added value to the animation and effects during post-production.

Key Outcomes

We created a range of dynamic and animation product videos that clearly display the unique selling points and main features. The films represent the brand well and communicate their style and brand voice. They have used the videos widely and received a great response from their target audience.