As a CMO, you need fast answers—not fragmented reports. Our Marketing Performance Visibility & Pipeline Control service delivers a custom intelligence layer across your funnel. From MQL to opportunity, we connect campaign activity to pipeline movement, so you can assess progress, reallocate budget, and steer strategy with confidence. You get weekly-ready dashboards, pipeline snapshots, and actionable insights—built to align with your GTM model and sales cadence.
Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
It’s a service that connects your marketing campaigns directly to pipeline movement. Instead of fragmented reports, you get real-time dashboards, weekly pipeline health reports, and attribution insights—so you can lead with clarity and confidence.
Our weekly pipeline health reports highlight where leads stall—whether by segment, persona, or region. This gives CMOs early warning signals on leaks or velocity issues, enabling faster course correction.
We design funnel visibility dashboards that track every stage—from visits to revenue—using tools like Power BI, Tableau, or Looker Studio. These dashboards can also be embedded directly into your CRM or marketing automation system.
We provide multi-touch, first-touch, and last-touch attribution models. This shows whether pipeline is being sourced or influenced by specific campaigns, content, or channels—helping you understand true ROI across touchpoints.
Yes. All insights, dashboards, and reporting packs are built around your GTM motion. Whether you run monthly sprints, quarterly reviews, or board-level updates, reporting is aligned to your business rhythm.
