If you’re driving leads but not seeing pipeline—or if CAC is rising while conversion rates dip—it’s time for a reality check. Our Demand Gen Audit helps you break down what’s really fueling pipeline growth (or holding it back). We evaluate your channel mix, lead quality, nurture flows, and conversion velocity to deliver a clear, strategic roadmap for smarter demand generation. Perfect for growth-stage companies or scaled enterprises looking to optimize their spend and funnel performance.
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.
A Demand Gen Audit helps you understand why leads aren’t converting into revenue and where your campaigns may be falling short. It goes beyond surface metrics to uncover targeting gaps, funnel inefficiencies, and messaging issues. With these insights, you can optimize spend, improve ROI, and build a healthier pipeline.
This audit is ideal for growth-stage B2B companies and enterprises struggling with rising CAC, poor lead quality, or inconsistent pipeline growth. It’s especially valuable for lean marketing teams who want expert insights and a structured roadmap to scale demand more effectively.
A general marketing audit looks broadly at brand health, creative, and campaign activity. The Demand Gen Audit, however, is laser-focused on pipeline performance, conversion efficiency, and GTM alignment. It’s designed to help businesses drive revenue impact rather than just measure activity.
No, the audit runs in parallel with your existing campaigns, so there is no disruption to your marketing execution. Instead, it strengthens your strategy by providing insights that can be gradually applied. This way, you continue running campaigns while preparing for smarter, more efficient demand generation.
The audit examines your entire demand generation ecosystem, including channel performance, funnel velocity, lead quality, and nurture flows. It highlights what’s working, what’s underperforming, and where quick wins are possible. This gives you a clear roadmap to drive stronger demand and pipeline outcomes.
