Account-Based Marketing shortens the B2B sales cycle by focusing only on high-intent, high-fit accounts, delivering personalized messaging to multiple stakeholders, aligning sales and marketing efforts, and engaging buyers at the
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A subtle but consequential shift is underway inside enterprise boardrooms. It isn’t announced through restructuring headlines or bold press releases. Instead, it reveals itself in different questions being asked. Not
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The B2B marketing agency landscape is cluttered with promises, but pipeline-proven results? That’s rare. After analyzing hundreds of agencies, reviewing client testimonials, and examining real growth metrics, we’ve identified the
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Global Capability Centers (GCCs) are no longer back-office extensions or offshore delivery arms. For modern enterprises, they are strategic growth engines—driving innovation, accelerating go-to-market execution, and enabling long-term enterprise resilience.
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Over the last decade India has graduated from a low-cost delivery location to the strategic nerve-centre for Global Capability Centers (GCCs). Today these centres run product engineering, AI/GenAI, cybersecurity, finance,
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For many US companies, the decision to build a Global Capability Center (GCC) in India is no longer if—it’s how. Rising costs in North America, increasing pressure to scale faster,
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For organisations that need long-term strategic control, deep talent ownership, and AI-driven productization of marketing capabilities, a Marketing Global Capability Centre (GCC) scales better — but only when you design
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Marketing today is no longer a single function—it is a complex ecosystem of data, digital operations, creative execution, analytics, AI, customer journeys, and omnichannel intelligence. While marketing budgets are increasing
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Not maintaining CRM data leads to lost revenue, inaccurate reporting, wasted marketing spend, lower sales productivity, and poor customer experiences. When CRM data becomes outdated or inconsistent, businesses suffer from
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In today’s data-driven B2B landscape, your CRM and marketing database are your most valuable assets—but only if they’re accurate, updated, and reliable. A recent Salesforce study found that, the average
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