Maya, a mid-market CMO, knew her stack was bloated but didn’t have clear ROI data ahead of budgeting season. Callidient stepped in to audit usage across the martech stack—pinpointing underused tools, duplicated features, and misaligned costs. We consolidated platforms, built a usage-performance matrix, and delivered a board-ready budget reallocation plan. Maya reduced martech costs by 30% and aligned spend to impact. This use case is for CMOs who want to walk into board meetings with evidence, not instinct—and shift marketing from cost center to value driver.
