This story follows a Series B FinTech company struggling with low conversion, content misalignment, and investor pressure for ROI clarity. Discover how Callidient stepped in as a plug-and-play marketing engine—building CFO-relevant content, launching ABM campaigns, optimizing discoverability across Google and ChatGPT, and implementing dashboards that tied spend to influenced revenue. With marketing-sourced pipeline up 3.2x and CAC reduced by 27%, this case reveals what it takes to scale FinTech marketing with precision, credibility, and speed—without expanding internal headcount.
