See how a Series C SaaS company unified its PLG and sales-led GTM models using Callidient’s fractional marketing engine. This case walks through the transition from feature-led content to persona-led storytelling, fast-turn campaigns synced to product releases, trial-to-paid optimization, and ROI reporting tailored for both growth and investor teams. With a 3.5x pipeline increase and demo conversions up 41%, this is a blueprint for SaaS leaders looking to scale performance across segments—without burning internal bandwidth or budget.
