Rahul, CMO at a digital lending platform, faced a perfect storm—bloated martech stack, chaotic campaigns, and zero attribution clarity. With the board demanding ROI and teams stuck in reactive mode, he turned to Callidient for a reset. In just 60 days, we streamlined tools, rebuilt content around buyer intent, deployed attribution models that connected spend to SQLs, and activated expert pods to accelerate execution without hiring delays. The result? A stabilized marketing engine, improved boardroom confidence, and a 38% lift in pipeline. This is how FinTech marketing moves from guesswork to growth.
