In this use case, learn how an EdTech platform navigating Series A growth partnered with Callidient to align its GTM across parents, schools, and content partners. We restructured the content engine to build trust, executed high-velocity campaigns tied to school cycles, optimized the website for conversion without a redesign, and delivered full-funnel attribution. The result: a 2.7x rise in high-intent leads, 31% CAC reduction, and faster investor reporting. This story is ideal for EdTech teams trying to scale without losing narrative control or operational rhythm.
