Over the last decade India has graduated from a low-cost delivery location to the strategic nerve-centre for Global Capability Centers (GCCs). Today these centres run product engineering, AI/GenAI, cybersecurity, finance,
Read More
For many US companies, the decision to build a Global Capability Center (GCC) in India is no longer if—it’s how. Rising costs in North America, increasing pressure to scale faster,
Read More
For organisations that need long-term strategic control, deep talent ownership, and AI-driven productization of marketing capabilities, a Marketing Global Capability Centre (GCC) scales better — but only when you design
Read More
Marketing today is no longer a single function—it is a complex ecosystem of data, digital operations, creative execution, analytics, AI, customer journeys, and omnichannel intelligence. While marketing budgets are increasing
Read More
Not maintaining CRM data leads to lost revenue, inaccurate reporting, wasted marketing spend, lower sales productivity, and poor customer experiences. When CRM data becomes outdated or inconsistent, businesses suffer from
Read More
In today’s data-driven B2B landscape, your CRM and marketing database are your most valuable assets—but only if they’re accurate, updated, and reliable. A recent Salesforce study found that, the average
Read More
In the era of big data, businesses generate an enormous amount of customer information across CRMs, analytics tools, and marketing automation systems. But without proper data hygiene best practices, that
Read More
In today’s data-driven world, organisations rely on accurate insights, seamless workflows and trustworthy analytics. Yet, without rigorous data hygiene, even the most sophisticated systems can be undermined by duplication, inconsistency,
Read More
To measure MarTech ROI effectively, businesses must evaluate the financial impact of their MarTech Platforms by comparing total technology and operational costs against measurable outcomes such as revenue growth, lead
Read More
In today’s data-driven marketing landscape, performance marketers face one constant challenge — achieving scalable growth with precision. The secret? A modern, connected MarTech stack supported by MarTech Pods — agile,
Read More