Account-Based Marketing (ABM) is no longer a “nice-to-have”—it’s the engine for modern growth. But running ABM well requires aligned strategy, clean data, coordinated campaigns, and relentless optimization.
Callidient’s ABM-as-a-Service gives you a dedicated ABM Pod—a modular, execution-ready team that plans, builds, and runs ABM motions like product launches. From target account mapping to campaign orchestration and ROI reporting, we bring clarity, speed, and measurable outcomes.
Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Unlike traditional agencies, you get a modular, outcome-driven ABM Pod with strategists, ops specialists, and content creators. It’s fully integrated into your CRM/MAP stack and measured against SLAs tied to engagement and pipeline.
Yes. You can start with a single ABM motion (like a product launch) and expand into multiple pods for content, MarTech ops, or analytics. The model scales up or down based on your needs and budget.
We build account lists based on ICP criteria, buying groups, and persona clusters. Plays are then aligned to sales priorities and pipeline stages—so campaigns directly support revenue goals.
We execute across LinkedIn, paid social, email nurtures, retargeting, events, and more—built in platforms like HubSpot, Marketo, or Salesforce. Campaigns are orchestrated to engage accounts at multiple touchpoints.
We track sourced and influenced pipeline, account-level engagement scores, velocity insights, and heatmaps. Reports are delivered in CMO-ready formats so you can prove ABM’s impact on revenue.
