Social Marketing-as-a-Service

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Turn Social Engagement Into Pipeline Outcomes

Social media is no longer just about posting updates—it’s where trust is built, communities are formed, and buying decisions are influenced. But for CMOs and marketing leaders, managing multiple platforms while staying relevant and measurable is a constant challenge.

Callidient’s Social Marketing-as-a-Service provides a dedicated Social Pod that combines content, creative, community management, and analytics. We help you design campaigns, engage audiences, and turn social interactions into measurable pipeline outcomes.

What's Included

Strategy & Planning

Platform-specific playbooks (LinkedIn, Twitter/X, Instagram, YouTube). Persona-based messaging calendars and campaign alignment. Paid vs. organic growth strategy.

Content & Creative Development

Thought leadership posts, carousels, videos, and infographics. Brand storytelling through campaign series and narratives. Social-first creative built for engagement and sharing.

Community & Engagement Management

Daily interaction with followers, partners, and influencers. Account monitoring for trends, mentions, and opportunities. Influencer collaborations and micro-campaigns.

Analytics & ROI Measurement

Dashboard tracking for impressions, engagement, leads, and conversions. Campaign-wise performance reporting. Insights to reallocate spend and improve outcomes.

Modular, On-Demand Marketing Pods

Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.

Explore our recent projects

Why Choose Us

Pod Advantage

Dedicated Social Pod with strategists, creators, community managers, and analysts.

Outcome-Oriented

Campaigns measured in visibility, engagement, and pipeline impact.

Integrated Approach

Aligns with ABM, Events, and PR/AR for amplification.

Scalable

Works for both fast-growing startups and enterprise marketing functions.

Request a Social Marketing Playbook for Your Brand

FAQs

All you wanted to know and more...

Social is a key channel for awareness, thought leadership, and engagement with decision-makers. Consistent storytelling, community interaction, and targeted campaigns influence buying decisions and accelerate pipeline velocity.

Our service includes strategy & playbooks, content creation, daily engagement management, influencer collaborations, and ROI dashboards. Each component is designed to turn social interactions into trackable business outcomes.

Because we don’t just deliver posts—we deliver pipeline impact. Our Social Pods blend strategy, creativity, and analytics, ensuring every campaign is tied to visibility, engagement, and measurable business outcomes.

Your Social Pod can go live in under weeks, delivering immediate strategic planning, content calendars, and campaign execution tailored to your GTM motion.

We track ROI through dashboards that monitor impressions, engagement rates, follower growth, leads, conversions, and pipeline attribution. This makes it possible to see which campaigns and platforms deliver real business value.