Explore how a fast-growing HealthTech startup overcame fragmented messaging, broken campaign ops, and compliance sensitivity—while chasing enterprise deals and board visibility. With Callidient, the team rolled out healthcare-specific content, ran field-aligned digital campaigns, enhanced discoverability through AI-informed SEO, and built dashboards investors could trust. CAC dropped by 28%, enterprise deal velocity improved, and marketing became a respected revenue driver. This use case is a playbook for scaling HealthTech GTM without sacrificing accuracy, speed, or stakeholder confidence.
