Clicks and opens aren’t enough anymore. CMOs need attribution. Sales wants revenue alignment. Founders need clarity on what’s driving pipeline. Our Reporting & Analytics service turns marketing data into real business intelligence. From dashboards and attribution models to MQL tracking and executive reporting—we help you visualize what’s working, where to optimize, and how marketing contributes to growth.
Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Traditional metrics like clicks and opens don’t reflect business growth. Modern marketing leaders need attribution, funnel analysis, and revenue visibility. Our Reporting & Analytics services reveal what’s actually driving pipeline, highlight optimization opportunities, and connect marketing activities directly to revenue outcomes.
We build real-time dashboards in Looker Studio, Power BI, Tableau, or inside your MAP/CRM. These cover funnel velocity, lead quality, campaign ROI, and channel performance. The goal is to give teams a single source of truth where data is always accessible, accurate, and actionable.
Absolutely. We prepare CMO-ready summary decks, monthly performance packs, and executive scorecards. Reports translate marketing data into revenue outcomes, so leadership can see where budget drives ROI, how pipeline is progressing, and what levers to pull for faster growth.
We don’t stop at reporting. Each monthly cycle includes optimization inputs, highlighting what’s working, what to scale, and what to cut. Instead of static dashboards, you get ongoing recommendations that make insights practical, driving continuous improvement in campaigns and budgets.
Our services are designed for CMOs, RevOps leaders, and founders who need marketing tied directly to revenue. CMOs gain clarity for board meetings, RevOps ensures funnel health, and founders see ROI on spend. Any team looking for growth accountability will benefit from our solutions.
