Marketing teams today don’t lack dashboards—they lack clarity. Our Demand Gen ROI Intelligence service brings structure to your data chaos by connecting campaigns to revenue outcomes. No more “activity reports”—just real insights that sales and leadership can trust. Whether you’re a growing startup proving ROI for the board, or an enterprise marketing function aligning with RevOps, we help you surface the metrics that matter—and guide your next move.
Callidient’s Plug-and-Play Marketing Teams are modular, outcome-focused pods designed for speed, flexibility, and scale. Instead of hiring full-time staff or relying on rigid agencies, you get on-demand access to expert talent—across content, MarTech, and analytics—configured to your needs.
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Virtual marketing CoE
Typical analytics teams deliver raw data; we deliver revenue clarity. Our pods align metrics across campaigns, CRM, and sales so leadership sees actionable insights, not disconnected numbers.
Our service connects every campaign—ads, content, events, and outreach—to pipeline outcomes. Instead of vanity dashboards, you get clear attribution and executive-ready insights that show how marketing directly impacts revenue.
Yes. We build full-funnel attribution models (MQL → SQL → Opportunity → Closed-Won) that differentiate between source and influence. This gives your team a clear picture of what actually drives revenue, not just lead volume.
Each month, you’ll get an actionable summary highlighting campaign driver, wasted spend, and optimization opportunities. Instead of static reports, you receive decision-ready insights that guide next-quarter strategy.
Revenue teams need a single version of truth. By tying marketing and sales data into aligned dashboards, we eliminate attribution gaps—helping CMOs, RevOps, and CFOs trust the same numbers when planning growth.
